Should businesses in Geelong and the Bellarine Peninsula be concerned about where their website ranks in Google? Should they be interested in Digital and Internet Marketing?
Those who do not are missing a huge opportunity for growing their business! The Geelong area is large enough to have a huge impact on a business’s profit if they are able to rank on page 1. There is plenty of competition for business, so extra exposure can open the door to a significant flow of customers who would happy go to somebody else they found online.
While people even last decade looked for businesses in the white/yellow pages, now they search in Google on their phones or computer for what they need. Usually the company they buy from will be one of the first few on Google’s front page.
Geelong Local Business Search Example
This is an example of the top of a search on Google for “Geelong Accountant”.
In this case there are no listings above the map is a paid advertisement (see the green AD marking?) – research shows that these are normally over looked anyway. Google only shows a few paid listings at the top of the page because their research showed that too many paid adverts diminished customer experience (ie people don’t actually like them). But this is how Google makes money – businesses competing for the premium advert spaces.
At the top of this page is the map and the “3 pack” and these are not paid adverts, Google decides who will get these spots just like any page one result. This was rolled this out a while ago, and tweaked it a little, but clearly they believe it improves customer experience – ie people like it.
The first listing is not even for a business IN GEELONG! Optimizing a website for Geelong visibility could be a huge opportunity.
It is easy to conclude that being in the 3 pack will result in traffic and potential customers.
Are you in the 3 pack for “*your business* Geelong”?
Are you even on the first page?
If not – then we can help.
What can Digital & Internet Marketing do for Geelong Businesses?
For an Accountant there is the possibility to rank for many terms:
- Geelong Accountant
- Accountant Geelong (Google can and does produce different rankings for this sort of search)
- tax accountants Geelong (110 searches a month)
- tax return Geelong (70 searches a month)
- Suburb related keywords
Some of these terms will have very low search volume, so not a priority to pursue. However “Geelong Accountant” has an average of 210 searches a months and “Accountant Geelong” has a significant 320 as well.
If you were ranked in the 3 pack, and #1 in the “normal” organic listings for those two terms, you are likely to get say 30% (for sake of an example) of those searches going to your site, that would be a traffic boost of ~150 people visiting your site.
Now if your website is nice, and your receptionist is friendly, you may convert 10% of those visitors (hopefully more!) into customers. That is an extra 15 customers a month!
How much is an additional customer each month worth to your business?
Well for an Accountant hopefully that customer will become a repeat on going customer, so ranking on Google for Geelong businesses is certainly valuable!
While we can’t make promises (Google can be a difficult mistress, and sometimes competition is high) this is the sort of result we hope to achieve for our Christchurch Customers.
Engaging a DIGITAL MARKETING EXPERT to do SEO work allows a businesses to remain focused on running their business, while the SEO expert works to grow the business through an increased exposure on the internet. We spend our time learning new methods and techniques, and buy all the tools to perform our tasks, and doing battle with the Google ranking changes. This is time, effort and money a business manager doesn’t need to spend if using us.
To get started go to the our “discovery page” and let us know about your business, website, and goals. We can then take a look and get back to your with our recommendations.