Should Christchurch businesses be concerned about their Google rankings? Should they be interested in Digital Marketing and SEO?
Most certainly! Christchurch is large enough to have a huge impact on a companies growth if they are able to rank on page 1. There is plenty of competition for customers, so extra exposure can open the gates to a large flow of customers who would otherwise go else where.
While people may in the past have looked for businesses in the white/yellow pages in the past, now they search in Google for what they need. Usually the business they contact will be one of the first few on Google’s front page.
Google has even added features to help improve their searches to find what they want, we call it the “3 pack”. Being in the section at the top of a local search will vastly improve the follow of customers coming from Google searches.
Christchurch Business Search Example
This is an example of the top of a search on Google for “Christchurch Dentist”.
In this case there are no listings above the map is a paid advertisement (see the green AD marking?) – research shows that these are normally over looked anyway. Google only shows a few paid listings at the top of the page because their research showed that too many paid adverts diminished customer experience (ie people don’t actually like them). But this is how Google makes money – businesses competing for the premium advert spaces.
At the top of this page is the map and the “3 pack” and these are not paid adverts, Google decides who will get these spots just like any page one result. This was rolled this out a while ago, and tweaked it a little, but clearly they believe it improves customer experience – ie people like it.
It is easy to conclude that being in the 3 pack will result in traffic and potential customers.
Are you in the 3 pack for “*your business* Christchurch”?
Are you even on the first page?
If not – then we can help.
What can Digital Marketing & SEO do for Christchurch Businesses?
For a dentist there is the possibility to rank for many terms:
- Christchurch Dentist
- Dentist Christchurch (Google can and does produce different rankings for this sort of search)
- Hornby Dentist (390 searches a month)
- Orthodontist Christchurch (320 searches a month)
- Halswell Dentist (260 searches a month)
- Teeth Whitening Christchurch (260 searches a month)
- After Hours Dentist Christchurch (260 searches a month)
- Plus many more
Some of these terms will have very low search volume, so not a priority to pursue. However “Dentist Christchurch” has an average of 1600 searches a months and “Christchurch Dentist” has a significant 560 as well.
If you were ranked in the 3 pack, and #1 in the “normal” organic listings for those two terms, you are likely to get say 30% (for sake of an example) of those searches going to your site, that would be a traffic boost of ~560 people visiting your site.
Now if your website is nice, and your receptionist is friendly, you may convert 10% of those visitors (hopefully more!) into customers. That is an extra 65 customers a month!
If you are actually a Dentist based in Hornby, by ranking page one with a good page for “Hornby Dentist” you can own that 390 searches a month. We can help you do that!
How much is an additional customer each month worth to your business?
Well for a dentist hopefully that customer will become a repeat customer each year, so ranking on Google for Christchurch businesses is certainly valuable!
While we can’t make promises (Google can be a difficult mistress, and sometimes competition is high) this is the sort of result we hope to achieve for our Christchurch Customers.
Engaging a DIGITAL MARKETING EXPERT to do SEO work allows a businesses to remain focused on running their business, while the SEO expert works to grow the business through an increased exposure on the internet. We spend our time learning new methods and techniques, and buy all the tools to perform our tasks, and doing battle with the Google ranking changes. This is time, effort and money a business manager doesn’t need to spend if using us.
To get started go to the our “discovery page” and let us know about your business, website, and goals. We can then take a look and get back to your with our recommendations.