Local search is increasingly important now a huge percentage of the population has an internet enabled device, or a home computer.
How Customers Find Local Businesses
In times gone by people would get out the yellow pages and search for “dentist” or “accountant” where placements and feature adverts cost quite a bit of money as it drove a lot customers to a business.
Now people will search “Real Estate Agent Pitaya” or “book keeping Santa Barbra” to find businesses and services they want, and they want services that actively support their area or located nearby.
The Road to Page 1 in Local Searches
Because Google has acknowledged how important local search is, there have been updates directly focusing on how Google will decide who gets ranked better when people service for local services and products.
On Page SEO factors are extremely important now, and we can advise on how you can convince Google that you are important in your local area.
With good on page factors we can then back that up with focused content that will demand that Google ranks you for your local customers.
What Can Local SEO Do For Your Businesses?
Looking at the example above, the search term “book keeping Santa Barbra” is actually very low search volume, so we won’t recommend trying to rank for this keyword. However “Santa Barbra Tax” gets 1000 searches a month. If an accounting firm in Santa Barbra is able to rank on page one of google for “Santa Barbra Tax”, and convert even only 1% of those searches into new customers, that could result in 10 new customers every month that they were previously missing out on. That is not to mention the potential to rank for other keywords and other near by towns or suburbs.
Local Search Locations We Work With
While Online Content dot Marketing is based in Bendigo Australia and we do Local SEO for Bendigo, we can perform local Business SEO in any (English speaking) location of the world. We have Customers in Christchurch and in China as well as our Bendigo Clients.We can deal with businesses from restaurants and coffee shops, trade services (plumbing, electricians etc), to professional services (dentists, lawyers, accountants etc) .
We know how to get your business into the “map 3 pack” (see above) and can help you own page one for your local search terms.
How to get started with Digital Marketing
Head over to the discovery page and give us the details of your business and website, and we can then assess what is best for you and how we can help grow your local business.